buchino

The internet changes the scale of the free sample. If Cory Doctorow or Seth Godin can give away millions of copies of their books, it means their ideas gain currency and some of those millions of readers will be interested enough to pay attention the next time Cory or Seth have something to say. That’s worth a lot. If they hadn’t given away their work, they’d just be a couple more guys expounding to their friends about the way the world works. Giving away work establishes their brand and creates a constituency for them.

{ 10 Ways to Think About Social Networking And The Arts | diacritical }